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When are we healthy – and do we actually have a clear definition of health?  It is important to realise that health is a relative concept. Some things are healthy for all of us, while other things are only healthy for some. The degree of health depends upon many aspects. Chocolate, for instance, is unhealthy […]

1/64th of a farmer – the food producer of the future (2004) Modern man — the mass consumer of the future — is enlightened, rich, and individualised, and he rides on a wave of abundance, irrationality, entertainment, self-actualisation, and dreams of the good life. Keeping that in mind, it looks like tomorrow’s consumer will choose […]